Futurology

Artificial Intelligence and Business: Analyzing Impacts, Opportunities, and Challenges in the Digital World

Document Type : Original Article

Authors

maryam mosleh 1
Behzad Rezaeifard 2
Alireza Khalilpour 3

1 Faculty of Islamic Azad University

2 PhD student at Islamic Azad University, South Tehran Branch

3 Master's degree in Information Technology Management, Payam Noor University, West Tehran Center

Abstract
Digital transformation has transformed the traditional boundaries of business in recent years, and artificial intelligence (AI), as one of the main pillars of this transformation, plays a key role in redesigning organizational processes and decision-making. The aim of this article is to comprehensively examine the impacts, opportunities, and challenges of applying AI in the business environment. First, the concept of artificial intelligence and its place in the digital ecosystem are explained, and then its applications in optimizing operations, market forecasting, personalizing services, and enhancing customer experience are analyzed. Evidence from case studies shows that AI can increase productivity and create added value. However, challenges such as unemployment caused by automation, ethical issues, privacy violations, and dependence on intelligent systems are also considered. These challenges are examined from technical, social, and managerial perspectives. Finally, the article emphasizes the need to develop responsible frameworks, empower human resources, and design regulatory policies for the intelligent and ethical exploitation of AI so that this technology becomes a sustainable competitive advantage in organizations.

Keywords

Automation
customer experience
digital transformation
ethical challenges
artificial intelligence

Home

Guide for Authors

Submit Manuscript

Reviewers

Contact Us